Travel & Tourism Impacts on Stockton and San Joaquin County

Below you will find the latest data on the value of travel and tourism in Stockton and San Joaquin County.

Visitors to San Joaquin County in 2008 : 4,090,000 visitors of which 83% were leisure travelers and 17% were business travelers.

Direct Visitors Spending in San Joaquin County 2008: $646,100,000 or $157.97 per visitor (Based on 2007 visitor volume). Some of the highlights of the direct travel spending in San Joaquin County:

Based on the type of traveler, $173.3 million was spent by those staying in a Hotel/Motel; $169.9 million was spent by those staying in a private home (friends and family); and $212.5 million was spent by day travelers.

Employment Generated by Travel Spending in San Joaquin County : 6,190 jobs of which 60% is in Accommodations and Food Service

City & County Tax Receipts Generated by Travel Spending in San Joaquin County: $9,500,000

Stockton Overnight Stays in 2008 (Room Nights/Includes Unincorporated Area): 530,000, which is approximately 1450 people per night staying in Stockton. This generates approximately $37,800,000 in revenue to local hotels.

City of Stockton Tax Revenue (TOT) from Hotel Stays (2008): $2,286,600 (approximate) to the General Fund.

Please direct additional inquiries to Wes Rhea at 209-337-2721 or wes@visitstockton.org

Notes:

A visitor is defined as someone who travels at least 50 miles one-way, whose trip purpose is non-routine, and/or they use an overnight accommodation away from home.

Data extracted from California Travel & Tourism Reports created by Dean Runyon and Associates and D.K. Shifflet & Associates and can be found here .

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