Stockton Ambassador Program

Visit Stockton launched the nationally recognized Certified Tourism Ambassador (CTA) program to ensure each and every visitor has the best experience possible.

Pay Your Annual CTA Renewal Dues - For current CTAs

Pay your CTA Registration Fees - For new CTAs

To date we have certified 296 Stockton Ambassadors!

The goal is to improve visitation by inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive experience.  This training helps ensure that we convey consistency in message, accuracy in details and a high level of hospitality throughout the Stockton area.

Download the Stockton Tourism Ambassador Program e-brochure.

While the focus may be on the hospitality industry, the Certified Tourism Ambassador will be useful to anyone who interacts with customers seeking more information on Stockton including realtors, hospital employees, government employees, retail employees, educators and more! General public always welcome!

Invest in your professional development and earn your CTA designation in this compelling, interactive four-hour certification class followed by an open book test. This prestigious designation will follow you throughout your career as you renew annually by attending key Stockton events and networking with your peers. Enroll today and bring a friend.

Certification classes will be held monthly and registration is $25. Learn more about the CTA program and sign up at Please enroll no later than 2 weeks prior to class.

Registration for upcoming certification opportunitiess now open!

Upcoming Certifications Dates:

  • Wednesday, February 17, 2016 from 8:30am-12:30pm @ Location TBA
  • Wednesday, April 20, 2016 from 8:30am-12:30pm @ Location TBA
  • Wednesday, June 22, 2016 from 8:30am-12:30pm @ Location TBA
  • Wednesday, August 24, 2016 from 8:30am-12:30pm @ Location TBA
  • Wednesday, October 19, 2016 from 8:30am-12:30pm @ Location TBA

Questions about the Stockton Tourism Ambassador Program: Megan Peterson at 209-938-1555

Learn More About Stockton and San Joaquin County!

The CTA program is a certification program that mobilizes a destination's front-line employees to make every visitor experience special through enhanced customer service and a detailed knowledge of Stockton and San Joaquin County's history, heritage, neighborhoods, museums, attractions and other visitor appeals.

Program Requirements

Every certification program requires successful completion of a core curriculum. Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin. An annual renewal process of certification is also necessary to maintain your certification. The following recaps the requirements to earn the CTA designation:

  • Complete required reading
  • Attend half-day classroom session
  • Complete learning assignments
  • Complete open-book examination



There are many benefits to becoming CTA certified.

  • The CTA Program provides you with a meaningful credential (John Smith, CTA) that is visible to visitors, co-workers, friends and family.
  • Exclusive CTA mixers, events, and meetups at local attractions.
  • Exclusive CTA freebies and discounts.
  • The program increases business which may lead to more tips or pay increases.
  • The program builds skills you'll have for a lifetime.
  • Participating in the program shows your commitment to the hospitality industry, which may lead to career advancement.
  • Participation in the program provides you with opportunities to network with and learn from your peers across your city and region.
  • The program helps you stay "in the know" with regular updates.

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