Stockton Ambassador Program | Visit Stockton

#stocktonambassador #visitstockton #stocktoncta

Stockton Ambassador Program

Earn the nationally recognized Certified Tourism Ambassador (CTA) designation and help ensure each and every visitor has the best experience possible while visiting Stockton. Open to everyone!

The Stockton Ambassador Program is a dynamic national certification program that certifies community members as Certified Tourism Ambassadors™ (or CTAs). As an Accredited Provider, Visit Stockton presents the official CTA designation on behalf of the Tourism Ambassador Institute®, the national oversight body for the certification program.

This program brings together employees in the hospitality industry, local volunteers, and community members to learn about Stockton history, events, attractions, dining, and more in order to positively impact our local economy by ensuring each and every visitor has the best experience possible while visiting our city. When visitors have a positive experience in Stockton they are more likely to return in the future and also share their experience with others. This training helps ensure that we convey consistency in message, accuracy in details, and a high level of hospitality throughout the Stockton area.

While the program’s focus is on the hospitality industry, the Stockton Ambassador Program is useful to anyone who interacts with customers seeking more information on Stockton including realtors, hospital employees, government employees, retail employees, educators, volunteers, and more. The general public is always welcome!

To date we have certified over 700 Stockton Certified Tourism Ambassadors™! Invest in your professional development and earn your nationally recognized CTA designation in this compelling, interactive four-hour class followed by an open book test. This prestigious designation will follow you throughout your career as you renew annually by attending key Stockton events and networking with your peers. Enroll today and bring a friend.

Program Requirements

Stockton Ambassador certification is open to anyone who lives or works in the Stockton area and the greater Stockton area (San Joaquin County - Lodi, Manteca, Lathrop, French Camp, Escalon, Linden, Lockeford, Ripon, Tracy, Farmington, Acampo, Thornton, Waterloo, Morada). You must live or work in the Stockton area in order to be eligible for this program.

Every certification program requires successful completion of a core curriculum. Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin. The following recaps the requirements to earn the CTA designation:

An annual renewal process is also necessary to maintain your CTA certification. Once you become a CTA, you earn points for every CTA event you attend as well as for local attractions and events visited. CTAs must earn 50 points within a year and submit a $15 renewal fee. Gaining your points is easy and we offer lots of fun mixers and events as opportunities to earn those points often.

Program Curriculum

The curriculum is delivered through the Pre-Class Binder and in-class activities.


There are many benefits to becoming CTA certified.

2021 CTA Classes & Registration

You need only take one class to become certified as a Stockton Certified Tourism Ambassador. Please enroll no later than 2 weeks prior to class. Certification classes are held every other month.

Registration is $25. Registration is completed online at

Upcoming Classes in 2021:​​


Contact Christa Griffith at Visit Stockton at 209-938-1555 or

CTA Payment Link

You must go online to to fill out the registration form and pay your registration online.

Certification Renewal: Each year you can renew your certification when you register 50 points for community participation and pay a $15 renewal fee at

Events Newsletter

Sign up To Receive Weekly Stockton Event Updates

Please take a minute to send us your email address and we will keep you posted on all the exciting weekly events taking place in Stockton!